“I don’t need a logo to succeed.” Maybe. But it sure helps. It’s the centerpiece of your brand. If it wasn’t important, would the big boys spend so much developing theirs? Giving your marketing a consistent look and feel is as important as your logo. This helps customers familarise themselves with your brand and instantly recognize that the message is from you. Having your stationery, brochures, business cards and folders all working in concert means you are presented in the most professional light.